Barrie Foster & Associates- News & Comment.

Barrie Foster & Associates: News, Articles & Comment

www.barriefoster.co.uk

news & comment

Last Update: October 2009

Comment & Articles

Heritage and Cultural Tourism

Some passing thoughts on tourism marketing — authenticity is king!

Coasteering — A Brief History

Our 2000 history of coasteering has been re-published. The article covers late-19th Century origins to the major resurgence from the 1960s onwards, including the recognition of North Pembrokeshire as one of the premier coasteering locations in the UK.

News

Canmol: The CIM Wales Marketing Awards 2009

The winners of Canmol, the Chartered Institute of Marketing Wales Marketing Awards, were announced at the Award Ceremony held at the Park Plaza Hotel, Cardiff, on the evening of October 15. The five winners were chosen from a shortlist of 15, selected from almost 50 entries, after an intensive process that presented the judges with some difficult decisions due to the generally high quality of the submissions. The judging panel, under the chairmanship of Jonathan Deacon of Newport Business School and Chair of the CIM Wales Board, comprised: Barrie Foster, Dan Langford, Ian Beattie, James Horsham, Julian Leybourne, Martin Evans, Nick Alexander, Paula Dauncey, Sue Cole, Terrie Cousins, Alan Mumby, Joanna Swash and Peter Lewis.

And the Winners Are:

Catnic (Corus UK)

Fully integrated re-launch of the Catnic lintel range, including on-line information and downloads, point-of-sale material, dealer support and technical literature, all at a high standard of presentation. Segmentation of promotional material takes into account the differing needs and technical knowledge of specifiers, stockists and end users.

Green Thumb Ltd

Eye-catching cartoon characters and animations used to support its lawn care franchise and generate consumer enquiries. The company used press and TV advertising, social networking and re-designed livery to drive traffic to its web site, with the result that franchisees have reported substantial increases in enquiries. A very clear rationale supported by excellent performance measurement.

Princes Gate Spring Water

A cohesive re-branding and promotional strategy supported by clear identification of target markets and distribution channels. Promotion positions the product generally for a younger mid-range socio-economic, while new packaging design is intended to raise positioning for catering outlets.

South Wales Police

An innovative ‘Citizen Focus’ training and engagement initiative designed to raise awareness amongst officers of the need to place the ‘customer’ first. Seminars helped officers develop new communication skills and recognise their potential as ambassadors for local policing. The initiative is carried through by proactive mechanisms which include surgeries and the OurBobby web site.

Wrexham County Borough Council

For its ‘Happy Days’ library promotion campaign, delivered on behalf of the Welsh Assembly Government. Well thought out, well researched and well delivered. Internal mechanisms, market segmentation and consumer promotion fully considered, with impressive use of a marketing mix that included PR, events, celebrity endorsement and engagement mechanisms, including a well organised web presence.

Personal Special Mentions

The majority of entries, and all of the shortlisted entries, were noteworthy in one or more respects. But with only five awards to play for, many submissions were doomed to fail at the finishing line. This particular judge feels that the following were deserving of special mention for specific elements of their Canmol entries.

Major Events Unit (Welsh Assembly Government)

A high profile public relations initiative that used humour and imagination to counter criticism of the decision to host the first Ashes Test in 2009 at the SWALEC Stadium in Cardiff. The result was a ‘welcome’ campaign that spoke directly to English and Australian visitors and generated a substantial amount of sympathetic media coverage. Based around the message ‘Wales says G’Dai’, the street poster campaign included a range of similar strap lines, including ‘Lions and Kangaroos. Welcome to the Dragons’ Den’.

Nomad Wheelchairs

Sound and well integrated marketing campaign from a company that began trading in 2006. Especially notable for photography, typography and overall graphic design, where a minimalist approach perfectly reflects the clean and modern design of the product.

For more information on Canmol: The Wales Marketing Awards, go to

www.canmol.com.

History Unlimited: Updates

We are currently reviewing and updating History Unlimited, beginning with our Film Store. To date we have replaced VHS titles that have now become available on DVD. Most notable is ‘The True Glory’ (1945), a compilation of UK and US Ministries of Information footage edited by Carol Reed, covering the D-Day landings to VE Day. We are also in the process of adding titles from our backlist that can now be sourced from Amazon. This will be a continual process, but current and soon-to-be-added titles are as follows:

Now Showing:

The Battle of the Somme / Imperial War Museum / 1916

Marx Brothers Collection / 1935 >>>

A Night at the Opera / A Day at the Races / At The Circus / Go West / The Big Store / A Night in Casablanca

The Apu Trilogy / Satyajit Ray / 1955 >>>

Pather Panchali / Aparajito / The World of Apu

Moby Dick / John Huston / 1956

Our Man in Havana / Carol Reed / 1959

Peeping Tom / Michael Powell / 1959

Tunes of Glory / Ronald Neame / 1960

Guns at Batasi / John Guillermin / 1964

Marat/Sade / Peter Brook / 1967

The Two Jakes / Jack Nicholson / 1974

Reds / Warren Beatty / 1981

Coming Soon to a Web Site Near You!

Things to Come / William Cameron Menzies / 1936

Of Mice and Men / Lewis Milestone / 1939

Kim / Victor Saville / 1950

Gunfight at the OK Corral / John Sturges / 1957

If … / Lindsay Anderson / 1968

ElectraGlide in Blue / James William Guercio / 1973

The Dancer Upstairs / John Malkovich / 2002

History Unlimited gives direct access to Amazon Blu-ray titles and DVD Rentals from the Film Store, and to Amazon MP3 downloads from the Blues and Jazz pages (with sample tracks for each featured artist). The History Unlimited Updates page lists all recent additions to the Film Store, Bookshop and Blues and Jazz pages.

The BFA Photo Library — Web Galleries

A little bit of support for our local patch. Our web site now includes a series of Galleries from our Photo Library, featuring more than 250 photographs covering the Pembrokeshire Coast Path close to our home base (see Index on left) . The Galleries are intended to give our visitors a flavour of individual 3-4 mile sections, as an aid to discovery and itinerary planning.

Pembrokeshire Coast Path — OS Maps and Publications

In association with Amazon. The links give direct access to the Amazon web site, from which purchases can be made direct. Note that by following the links (or by using the Amazon Search Boxes on each page of this site), transactions will be between the purchaser and Amazon. Barrie Foster & Associates will not have access to the details of your transaction, nor your personal or financial details.

OS Landranger Series - St Davids & Haverfordwest

1:50,000 - 1.25 ins to 1 mile

OS Explorer Series - North Pembrokeshire

1:25,000 - 2.5 ins to 1 mile

Pembrokeshire Coast Path / Brian John

The standard and popular guide from local author and geographer Brian John.

The Pembrokeshire Coastal Path / Dennis Kensall

A more recent and well illustrated guide.

For a selection of books on local (and global) history, go to our sister site at www.historyunlimited.co.uk.

Gremline — The General Aviation Flight Safety Digest

Gremline continues to serve the General Aviation community with monthly articles on flight safety matters. Recent articles include a contribution from Professor Helen Muir, Professor of Aerospace Psychology and Head of Human Factors Group at Cranfield University College of Aeronautics. ‘The Emergence of Human Factors’ examines growing awareness of the role of human factors in aviation safety over the past 60 years. Our September article was first published by Ann Welch OBE some 10 years before her death in 2002. ‘The Bold and The Old’ is a perceptive overview of pilot training at either end of the age spectrum and is as valid today as when it was written.

The Gremline Forum publishes regular news items from the UK Civil Aviation Authority along with notifications of updates to our tables containing listings of UK airfields that have waived charges for genuine emergency diversions.

Barrie Foster FTS, MCIM, MISPAL, Chartered Marketer
The Old Coach House Mathry Haverfordwest Pembrokeshire Wales UK SA62 5HB
Phone: +44 (0)1348 831081 Fax +44 (0)1348 831081 E: barrie.foster1@btinternet.com

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