Research
Information is a necessary adjunct to the marketing triangle
of product, consumer and marketing mix. Effective development and marketing
requires information on every aspect of a proposed product and its
competitive environment; research into past, present and potential consumer
patterns; and into the marketing media and mechanisms that motivate target
audiences.
Strategic management demands access to research material and
realistic analysis of data. In many cases specific research needs to be
undertaken and much of our work has included a research component. We have
also been commissioned for pure research and can demonstrate expertise in
designing and implementing research methodologies and in the objective
interpretation of results.
Urban Destination Marketing: A Comparative
Review, 1988
Research into the resourcing of marketing bureaux across a range of UK
cities, including staffing levels and administration, equipment and marketing
budgets. To provide a comparison with the resources available to the (then)
Cardiff Marketing Bureau.
Wicklow Goal, 1991
Market assessment for a proposed heritage attraction. For Wicklow County
Council.
The Irish Aviation Experience, 1991
Market assessment in support of feasibility study for a proposed day
visitor attraction, Dublin. For Aer Lingus.
Cheddar Gorge, 1992
Design and testing of visitor survey to inform the development of a
marketing strategy for Cheddar Showcaves. For the Longleat Estate.
Day Visitor Attractions in the Teifi Valley,
1993
Baseline audit of attractions and comparative performance, together
with recommendations for development and joint marketing. For the Wales
Tourist Board and Antur Teifi, and leading to the formation of the Teifi
Tourism joint marketing consortium.
Carrick-on-Shannon Heritage Centre, 1994
Market assessment and contribution to feasibility study for a proposed
heritage attraction. For Leitrim County Council.
Technology Transfer Project, 1995
Research into the distribution and uses of ICT in Welsh visitor attractions
and the potential for an on-line information service. For the Welsh
Office.
Industrial South Wales Scoping Study, 1997
Catchment/Isochrone Analysis of staying and day visitor tourism markets for
the South Wales Valleys. For Tourism Development International and the Welsh
Office.
A Study of Coach Based Tourism: Bristol and
Bath, 1999
Assessment of the volume and value of coach based tourism, together with
recommendations on best practice in coach management, based on wide
consultation and comparison with other UK cities and historic towns.
Principal author, in association with the West Country Tourist Board. For
Bristol Tourism and the Bath Marketing Bureau.
Tourism Innovation Programme, 1998-2000
Continual research into and analysis of tourism trends, contributing to
information web site for participants. EU pilot project.
Farm Holiday Branding, 2000
Design, implementation and analysis of consumer research to inform
recommendations on the branding and marketing of farm-based tourism
operations. For the Wales Tourist Board.
Day
Visitor Attraction Catchments, 2008
Briefing document on market segments, attraction catchments and factors
affecting the catchment footprint, for the client portfolio of an
international attraction design company. For Adrian Fisher Mazes Ltd.
Teifi
Valley Railway: Visitor Survey 2009-2010
Design of visitor survey and associated data
analysis systems, together with management and staff briefings. Aggregation
and interrogation of results will be used to refine the TVR marketing
strategy.
Barrie Foster FTS, MCIM, MISPAL, Chartered Marketer
The Old Coach House Mathry Haverfordwest Pembrokeshire Wales UK SA62
5HB
Phone: +44 (0)1348 831081 Fax +44 (0)1348 831081 E:
barrie.foster1@btinternet.com
© 2009 Barrie Foster & Associates unless otherwise
stated.
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