Media
Although primarily involved with strategic planning, Barrie
Foster has considerable experience of working with promotional and
communications media throughout the substantial technological changes of the
last 30 years. Barrie completed formal photographic training in the early
1960s and worked as a professional photographer for most of that decade.
Through the 1970s this foundation was broadened to include copywriting,
production editorial, art direction and familiarity with print production
processes. In the early to mid 1980s his skill base was extended into
audio-visual programme design and scripting for marketing, exhibition,
product launch and training applications. Clients through this period
included J. Sainsbury plc, Imperial Retail Shops, Mattel Electronics and
British Gas.
From the mid 1980s into the 1990s the media emphasis was mainly on
video design, scripting, direction and support materials. This period saw the
production of ‘Where in the World but Wales’, a video and print presentation
supporting the launch of the first Wales Tourist Board Development Strategy
by the Secretary of State for Wales in 1988. Other major projects included a
series of nine promotional programmes for the Securiguard Group and twelve
sales and training programmes covering the development of Welsh Water’s
Integrated Business Information System [IBIS], one of the largest computer
systems in Europe at that time.
With the approach of the 21st millennium the opportunities presented
by new media forced themselves upon the attention of innovative marketeers.
Although BFA do not offer a web site design service to external clients we
have developed sites and internet strategies for enterprises with which we
have a business involvement. We are therefore able to assist with the conceptual development of web sites
and their content and advise on the integration of a presence on the World
Wide Web with the total armoury of marketing activity.
Integration is the key to the successful deployment of marketing media.
An early example of product development and the total integration of
marketing materials and mechanisms across multiple/new media was the Pilgrim
Travel project, led by and developed in partnership with David Lloyd, former
proprietor of The Warpool Court Hotel in St. Davids. ‘Saints, Stones &
Scholars’ is a group travel product based on St. Patrick, St. David and the
Age of Saints, all placed in the wider context of Europe in the Dark Ages.
The marketing mix includes promotional print, a stand alone CD ROM, web site,
and e-mail and other direct marketing mechanisms. For more details see
Pilgrim Travel.
Our latest partnership media project is Hill House Publications,
publishers of ‘
Gremline’, a monthly web-based flight safety magazine for
recreational flyers, flying instructors, air charter and air taxi companies
and ground service providers. The latest addition to the Hill House
Publications portfolio is
History Unlimited, an online store and information resource. Hill House
Publications also offer editorial services in a number of specialist areas.
For more details see
Hill House Publications.
Barrie Foster FTS, MCIM, MISPAL, Chartered Marketer
The Old Coach House Mathry Haverfordwest Pembrokeshire Wales UK SA62
5HB
Phone: +44 (0)1348 831081 Fax +44 (0)1348 831081 E:
barrie.foster1@btinternet.com
© 2009 Barrie Foster & Associates unless otherwise
stated.
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