Strategic Development
Successful project and business development depends upon
extensive background information, sharply honed analytical skills and a sound
instinct for the way the present is likely to drive the future. Knowledge,
analysis, creativity and foresight make for a potent mixture, but this only
comes with length and breadth of experience. Standard blueprints and formulae
are no substitute for insight born of an intimate involvement with
development projects over many years and over a broad spectrum.
Barrie Foster & Associates approach every development project
without preconceptions. We draw on past experience where relevant. We
undertake new research when necessary. Our method is to build every concept
or recommendation on a solid foundation formed from the best information
available and a realistic appraisal of existing trends, emergent markets and
potential risk. Our approach is especially pertinent to capital projects,
where all too often the focus is on immediate grant-in-aid and venture funding,
rather than on long term operational revenues and feasibility — on more than
one occasion we have discovered grounds to advise against proceeding. The
following selection gives a flavour of the depth of our experience since 1985
and includes several EU funded projects.
Ynys Hywel Countryside Centre, 1986
Development and marketing strategy for Islwyn Borough Council. Winner
of the first Wales Tourist Board Environmental Tourism Award (1991).
The Watercress Line, 1989
Development, interpretation and marketing strategy for the Mid Hants
Railway.
Wales Tourist Board Re-structuring, 1990
Business planning for Associated Quality Services and Mid Wales Tourism as
part of the WTB privatisation programme.
Cardiff Arms Park, 1992
Development concepts and market assessment, The National Stadium, for the
Welsh Rugby Union.
The Welsh Wildlife Centre, 1992
Development, business and marketing strategy for this flagship mainland
operation. Dyfed Wildlife Trust.
National Park Information Centres, 1992
Study of Good Practice across all UK National Parks for the Countryside
Commission. BFA were responsible for audits and consultations in the
Dartmoor, Exmoor and Pembrokeshire Coast National Parks.
Leisure & Watersports Development, 1997
Feasibility and market assessment for new development at Trewent Holiday
Park, Freshwater East, South Pembrokeshire.
The Holnicote Estate, 1998
Development and interpretative options for the largest National Trust
landholding. For the West Country Tourist Board and The National Trust.
Urdd Centre Llangrannog, 1999
10 year Masterplan, site development and leisure provision, for the Welsh
language youth organisation. For Urdd Gobaith Cymru.
Group Travel Product Development — Pilgrim
Travel, 2000-03
Historical and market research, product development and the development of
a range of marketing materials for a cross-border (Wales/Ireland) group
travel product. For more details see
Pilgrim
Travel.
E-Commerce
Development, 2005-
Design and development of History Unlimited, an
online store and information resource featuring classic histories, films,
blues and jazz. For more details see
Hill House
Publications.
E-Magazine Development, 2006-
Product and marketing development for Gremline, the General Aviation
Flight Safety Digest. For more details see
Hill House
Publications.
Barrie Foster FTS, MCIM, MISPAL, Chartered Marketer
The Old Coach House Mathry Haverfordwest Pembrokeshire Wales UK SA62
5HB
Phone: +44 (0)1348 831081 Fax +44 (0)1348 831081 E:
barrie.foster1@btinternet.com
© 2009 Barrie Foster & Associates unless otherwise
stated.
home
overview
strategic development
marketing
regional development
mentoring
media
research
accreditation
hill house publications
pilgrim travel
useful links
news, comment &
articles
galleries
contact
top
